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Hello and Welcome!
KCouture offers curated marketing for built environments, to serve place-makers, planners, airports, and developers.
KIMBERLY STOUFFER MCNEIL
EXPERTISE
EXPERIENCE
EXPERIENCE
Brand Strategy
Content Marketing
Campaign Development
Communication Plans
Master Marketing Plans
Social Media Strategy
Brand Development
Digital Marketing
Brand Identity
Video Production
Strategic Partnerships
Copywriting
Marketing Budgets
Marketing Analysis
Social Media Audits
Focus Groups
In-depth Interviews
Surveys
EXPERIENCE
EXPERIENCE
EXPERIENCE
A branding and marketing professional for over 20 years from Florida to California. I have helped launch and brand over 14 master-planned communities, multiple urban infill developments, senior living communities, and luxury properties and resorts.
From programming, naming, and branding to building interest while you build a beautiful place for someone to call home.
BRANDING
EXPERIENCE
BRANDING
I have a passion for the built environment and place-making.
Branding places and developments is an honor, to give "place" to a location, a vibe, a voice, a story. Leaving it better than we found it.
I specialize in the built environment from airports to housing.
Current Partners:
Aviatrix
Communications
+
Urban Coastal Development
EXPERIENCE
BRANDING
Real Estate Clients have included:
Urban Coastal Development,
TRI Pointe Homes,
Hard Rock Hotel San Diego Condos,
Urban Housing Partners,
Smart Corner, Sapphire Tower, Millenia, and Tesoro Viejo
ASSOCIATIONS:
Urban Land Institute - Full Member, ULI Housing Council of San Diego + (RNDC - Gold) Residential Neighborhood Development (National) Product Council
CASE STUDY
HUE GASLAMP - ADAPTIVE REUSE - SAN DIEGO, CA
KCOUTURE CLIENT (2021 - 2024)
KCOUTURE named and branded HUE Gaslamp for local San Diego developer, Urban Coastal Development. The new offering and branding represent a new form, a story no longer tied to office as a singular use. HUE represents a new opportunity for residents to live, work, and play in downtown San Diego. HUE is about a new modern narrative that Downtown San Diego needs, offering modern interiors and an attainable lifestyle in the iconic Gaslamp Quarter district. The adaptive reuse of this structure brings new life to an old office building by bringing 27 new rental apartments to an undersupplied market.
Adaptive reuse is repurposing buildings for viable new uses and modern functions other than those originally intended to address present-day needs. Adaptive reuse is an effective strategy for optimizing the operational and commercial performance of built assets.
The custom graphic treatment of the E represents the layered story of the building – both in its design and the lifestyle it offers. The first floor has been an iconic restaurant fixture in downtown San Diego for over 20 years. The red represents the new use for the three floors of rental residences. The logo’s most distinctive font is Briller and the secondary font for Gaslamp is Termina. These were inspired by the contemporary interior design and Hue’s forward-thinking approach to downtown living.
When taken as a whole, the HUE Brand Story nods to the location’s iconic past while propelling these 27 residences effortlessly into the future. Each micro unit offers tenants its own story to color outside the lines with the lifestyle that San Diego offers. www.huegaslamp.com
